Labels are not only the tags you place on your product. They tell a story about your product that can help increase the revenue if your customers relate to it. Hence, the label designs need utmost attention and a lot of research to work in your favour and help increase your brand value.
If you are into the design business or want the best labels for the products you sell, this guide is for you! Know that labels should reflect your brand vision and give a sneak peek of what the consumers can expect. For example, if you want sweet labels, it is apt for you to choose a subtle colour as that would be more relatable. Let us dig deeper and discuss some tips for effective label design.
Tips For Best Label Design
Introduce Vectors
It is an age-old yet the most effective idea to introduce a vector on the label. Choose the vector that goes best with the product for which you want the tag. It doesn’t have to be a replica, just something that is the most relatable. For example, a cupcake goes well if you want a label for a bakery.
Choice Of Colour
The colour you choose for the label has to go with the brand idea and the image you want to create. If there is a mismatch between these two things, your consumers may not be able to relate, and you might lose out on sales. Check the branding, brand logo and other marketing collaterals to get an idea about the colour they prefer and use it for your design inspiration.
Better Readability
It is generally the product name and the tagline that goes on the labels. However, cut and keep a few words only if that is too much to put on a small piece. Moreover, you should ensure readability so your consumers can read what you are trying to sell.
Typography
If you choose to put typography or a unique font, make sure it doesn’t mess up with the names. The font should be easy to read and understand because you want people to know about the product at the end of the day.
Illustrations
Illustrations are the best way to design quirky and eye-catchy labels. Make sure you choose the relatable items or objects to give it the best look. For example, if it is sweet labels, you can go for all dessert illustrations put smartly on the label.
Using these design tips, you can conveniently design the best labels for your products. Once the consumers begin to relate to the design and engage with the product, your sales will boom, and revenue will increase significantly. If you run a brand, you should choose the best designer for the task and watch him work his magic on your product label.